The mission of Cheridan Couture Jewelry, Inc., featuring The Backlace^® by Cheri, is to become a premier wholesale provider of high-quality, handmade jewelry to various markets including, but not limited to, Bridal Boutiques, Couture Boutiques, Fine Department Stores, and Jewelry Stores. With imaginative forecasting of fashion trends, the company is dedicated to creating unique and contemporary concepts in jewelry design and composition. By adopting a professional and fashionable approach to marketing and sales, Cheridan Couture Jewelry, Inc. is committed to building long-term relationships with retailers and customers and would like to be recognized as honest, dependable, dynamic, and of integrity.